Ad campaign for trainers at start of Euro 2022 highlights women who overcame challenges It's taken long enough for women football players to reach the kind of prominence that their male counterparts have enjoyed for decades, but according to the cult London-based menswear designer Martine Rose, there is much more work to do. This week sees the launch of Rose's second collaboration with Nike - a reimagined take on the Shox trainer, the Shox MR4, available from Thursday to coincide with the Uefa W...
Nike and UK designer Martine Rose promote unsung heroes of women's football
The Guardian - 6 Jul 2022 09:00
Ad campaign for trainers at start of Euro 2022 highlights women who overcame challenges It's taken long enough for women football players to reach the kind of prominence that their male counterparts have enjoyed for decades, but according to the cult London-based menswear designer Martine Rose, there is much more work to do. This week sees the launch of Rose's second collaboration with Nike - a reimagined take on the Shox trainer, the Shox MR4, available from Thursday to coincide with the Uefa W...
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